Sirab 75th Anniversary

FCB Baku

Campaign: Sirab 75th Anniversary

Brand: Sirab

Year: 2025

In 2025, Sirab celebrates its 75th anniversary. To mark this milestone, a special TVC titled “75 Years of Sirab’s Story” was produced, highlighting that water is more than just a drink – it is a symbol of culture, history, and a bridge to the future.

The film emphasizes Sirab’s journey from its origins to today, the protection of natural springs, a clean production process, its contribution to health and quality of life, as well as the aspiration to leave a valuable water legacy for future generations.

After its release, the TVC quickly gained millions of views, receiving thousands of positive reactions and heartfelt comments from the audience. The anniversary campaign sparked wide discussions both on social media and among the public, successfully showcasing not only Sirab’s 75-year history but also its values and vision for the future.

Results

15,000,000 Views
55000 Reaction