Sirab 75th Anniversary
FCB Baku
Campaign: Sirab 75th Anniversary
Brand: Sirab
Year: 2025
In 2025, Sirab celebrates its 75th anniversary. To mark this milestone, a special TVC titled “75 Years of Sirab’s Story” was produced, highlighting that water is more than just a drink – it is a symbol of culture, history, and a bridge to the future.
The film emphasizes Sirab’s journey from its origins to today, the protection of natural springs, a clean production process, its contribution to health and quality of life, as well as the aspiration to leave a valuable water legacy for future generations.
After its release, the TVC quickly gained millions of views, receiving thousands of positive reactions and heartfelt comments from the audience. The anniversary campaign sparked wide discussions both on social media and among the public, successfully showcasing not only Sirab’s 75-year history but also its values and vision for the future.
Results
55000 Reaction