Magnum’s Black & White Party

To introduce Magnum’s Black & White SKUs to the market, we designed a campaign that embodied the very essence of the product’s duality. Our strategy was centered around the power of influencer marketing, utilizing two prominent influencers who personified the contrasting yet complementary nature of black and white.

We brought this concept to life through an exclusive, high-profile event attended by influencers and their close circles. This private gathering not only reflected the premium and indulgent spirit of the Magnum brand but also served as a vibrant stage to showcase the new Black & White SKUs.

The campaign extended beyond the event, with a robust digital push that captured the attention of a wide online audience, creating intrigue and desirability around the product.