Roar With Nobility / Asaletinle Kükre

This campaign marked the first major communication of PUMA’s sponsorship agreement with Galatasaray, centered around the launch of the 2024/25 season kit. The goal was to forge a powerful connection with Galatasaray fans — a community defined by a relentless pursuit of success and a burning passion for victory.

During the previous sponsorship period, fans had criticized the kits for moving away from the club’s original and iconic colors. Recognizing the emotional significance of these colors, we rooted the campaign in the club’s essence and heritage. Inspired by the words of Galatasaray’s founder, Ali Sami Yen, who once said:
“We had begun to see the play of colors in the fire. We imagined the yellow and red flames shimmering above our team and how they would take us from victory to victory.”

With this spirit, we designed the new kits to embody the same fiery passion — as if forged in flames of devotion to yellow and red — celebrating the colors that represent every Galatasaray fan’s identity and pride.