It’s Your Time!

RelBank set out to position itself as an enabler of personal aspirations, inspiring customers to take action towards their dreams rather than conforming to societal expectations. The objective was to strengthen brand positioning while driving tangible business results.

We launched a 360-degree campaign anchored by a master video for TV and digital platforms, using an image-driven approach to reinforce RelBank’s core values. The tagline “IT’S YOUR TIME” encouraged individuals to pursue their personal goals — whether it was traveling, making a big purchase, or starting a new hobby.

Complementary digital and offline content highlighted RelBank’s offerings, with seamless messaging integrated across all channels to create a unified brand experience.