Our goal is to relaunch Tekirdağ Rakısı Gold Series in Germany, catering to both the new wave of Turks and the broader German population.
The challenge lies in the limited understanding of rakı among first-generation Turkish immigrants and their descendants, who do not perceive it as a trendy drink. Additionally, the German public lacks motivation to incorporate rakı into their lifestyle, partly due to misinformation. Another obstacle is the higher cost of Tekirdağ Rakısı Gold Series compared to other rakı brands.
To address this, we’ve rebranded Tekirdağ Rakısı Gold Series with the “Keep Your Standard High” campaign. This initiative aims to convey unity, flavor, and sophistication, inspiring consumers to embrace the rakı experience with us.
Our strategy includes YouTube ads in German and English, along with key visual photoshoots and social media imagery, all centered around the “Keep Your Standard High” campaign. Through these efforts, we aim to educate consumers about the premium qualities of Tekirdağ Rakısı Gold Series and how it can enhance their social gatherings and dining experiences.
