Tila. Top. Tut.

To position TUT., a marketplace for original brands, we needed to build brand awareness and communicate the availability of unique products on the platform. The campaign’s core insight was that improving life isn’t always about grand gestures — sometimes it’s the small steps, like buying a new chair, upgrading your home, or choosing a thoughtful gift, that create happiness.

Our mission was to remind people that every small action matters and should be celebrated. With this philosophy, we launched a comprehensive campaign including TVC, OOH, social media marketing, influencer collaborations, and targeted digital efforts.

This multi-channel strategy emphasized that happiness is a process built from everyday choices — a narrative that made the TUT. marketplace more relatable and essential for consumers.