Bakcell Rebranding

To elevate Bakcell’s rebranding beyond a simple marketing exercise, we transformed it into a large-scale digital event that enhanced brand engagement and repositioned Bakcell as a tech-savvy, prestigious brand in Azerbaijan.

We designed a comprehensive activation that presented the rebranding as a music festival experience, amplified through full social media coverage. The event featured celebrities, influencers, brand activations, and even a robot show — all designed to engage audiences both online and offline.

This approach allowed Bakcell to reconnect with its audience in an entertaining and impactful way, ensuring the rebranding was more than just a visual update — it became a nationwide conversation.