Get In! This is Lavina!
TAZI Almaty
Campaign: Get In! This is Lavina!
Brand: Lavina
Year: 2025
When advertising energy drinks was banned in Kyrgyzstan, we faced a challenge: how to promote Lavina without showing the product. We turned this restriction into a creative opportunity by shifting the focus from the drink to the energy within. The campaign celebrated motivation, drive, and the pursuit of personal goals — core values of the Lavina brand.
To embody this spirit, we partnered with Kyrgyz MMA star Myktybek Orolbay, whose story of discipline and determination perfectly reflected the essence of Lavina.
