To engage Ravi Beer’s target audience and strengthen the brand’s playful, fun-loving identity, we developed a unique packaging and brand activation concept that transformed social drinking into an interactive experience. The goal was to increase customer loyalty and position Ravi as a bold, energetic brand.
We created a limited-edition six-pack that transforms into a fully playable board game, designed to make every gathering more exciting. The game, which uses beer caps as playing pieces, features strategic challenges, interactive prompts, and customizable elements — allowing consumers to create their own rules and personalize the experience. From game mechanics to visual design and campaign execution, every detail was crafted to align with Ravi’s brand DNA.
To amplify the activation, we launched a multi-channel campaign, blending digital promotions, influencer collaborations, and on-ground activations. This comprehensive approach encouraged audiences to engage with the brand in a fun and memorable way.
Results
The interactive six-pack became a conversation starter
Boosted social sharing and engagement
Reinforced Ravi’s positioning as a bold and experience-driven beer brand
