Istanbul Is The New Cool
FCB Istanbul
Campaign: Istanbul Is The New Cool
Brand: TGA – Türkiye Tourism Promotion and Development Agency
Year: 2021
The objective was to reposition Istanbul as a compelling tourism destination by conveying a single, impactful global message.
To achieve this, we leveraged Istanbul’s evolving modern arts and culture scene to redefine its image. Contrary to its traditional perception, Istanbul was portrayed as offering “cool” experiences, catering to visitors seeking unique cultural encounters. The campaign, titled “Istanbul Is The New Cool,” positioned the city as a fashion-forward destination, showcasing its hidden richness through the lens of trendy tourists.
Results
The ad received more than 220M views.
Awards & Recognitions
2 Awards from Berlin International Tourism Fair.