Pegasus Airlines aimed to position itself as the preferred airline for travelers considering Türkiye for their 2024 holidays, particularly across Europe and the MENA region. The objective was twofold: to boost brand consideration and to promote Türkiye as a top travel destination.
The “Save When You Fly” campaign was crafted as a multi-channel communication effort, highlighting both cost savings and the unique experiences customers can enjoy when flying with Pegasus. The campaign deployed multilingual content across TV, digital, radio, and social media platforms to maximize reach and relevance.
The messaging showcased Pegasus’s affordable flight options while inviting travelers to discover Türkiye’s stunning coastal regions, along with cultural and historical hubs like Istanbul and Trabzon. By combining the promise of savings with the allure of Türkiye’s beauty, the campaign reinforced Pegasus’s value proposition as a smart and inspiring travel choice.
