For the upcoming European Football Tournament in 2024, we developed a dedicated campaign to capture not just the excitement of the tournament itself, but also the collective spirit of celebration, unity, and pride that football ignites — especially within the Turkish community living in Germany. The objective was to create a relevant and timely brand presence by aligning with one of the most culturally significant events of the year.
To ensure brand consistency, we maintained continuity with the existing “Keep Your Standard High” campaign platform, which had already established a strong narrative around sophistication, quality, and togetherness. Building on this foundation, we crafted the concept of ŞEREFE TO VICTORY, a creative evolution that seamlessly connected the celebratory nature of football with the ritual of raising a glass of Tekirdağ Rakısı.
By elevating our core brand message to the football arena, we strengthened the emotional bond between the brand and its consumers, reinforcing Tekirdağ Rakısı’s role not just as a drink of choice, but as a symbol of victory, pride, and shared moments. The campaign was activated across multiple channels to ensure wide visibility and engagement with the Turkish diaspora and football enthusiasts alike.
