For Valentine’s Day, Unapasta launched a limited-edition wine with an interactive label-game. To play, guests pulled a pasta-shaped strip that peeled away to reveal hidden questions beneath.
Each question was designed to spark meaningful conversations between couples, inspired by psychologist Arthur Aron’s research on emotional connection — proven to deepen affection and even create love.
Couples could enjoy the game right at the restaurant, while special bottles were also sent to influencers and Unapasta’s friends, spreading warmth, curiosity, and a touch of romance beyond the dining table.
