{"id":1402,"date":"2025-10-22T09:14:59","date_gmt":"2025-10-22T09:14:59","guid":{"rendered":"https:\/\/komuneo.com\/fcb-euroasia\/?post_type=our-work&#038;p=1402"},"modified":"2025-10-22T09:16:00","modified_gmt":"2025-10-22T09:16:00","slug":"get-in-this-is-lavina-2","status":"publish","type":"our-work","link":"https:\/\/komuneo.com\/fcb-euroasia\/our-work\/get-in-this-is-lavina-2\/","title":{"rendered":"Get In! This is Lavina!"},"content":{"rendered":"<p>When advertising energy drinks was banned in Kyrgyzstan, we faced a challenge: how to promote Lavina without showing the product. We turned this restriction into a creative opportunity by shifting the focus from the drink to the\u202fenergy within. The campaign celebrated motivation, drive, and the pursuit of personal goals \u2014 core values of the Lavina brand.<\/p>\n<p>To embody this spirit, we partnered with Kyrgyz MMA star\u202fMyktybek Orolbay, whose story of discipline and determination perfectly reflected the essence of Lavina.<\/p>\n","protected":false},"featured_media":1403,"parent":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"capability":[10,27,30],"office":[18],"class_list":["post-1402","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","capability-advertising","capability-influencer-marketing-tech-partner","capability-strategy-positioning","office-tazi-almaty"],"acf":[],"_links":{"self":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/1402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work"}],"about":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/types\/our-work"}],"version-history":[{"count":3,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/1402\/revisions"}],"predecessor-version":[{"id":1407,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/1402\/revisions\/1407"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/media\/1403"}],"wp:attachment":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/media?parent=1402"}],"wp:term":[{"taxonomy":"capability","embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/capability?post=1402"},{"taxonomy":"office","embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/office?post=1402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}