{"id":247,"date":"2025-08-19T08:14:30","date_gmt":"2025-08-19T08:14:30","guid":{"rendered":"https:\/\/komuneo.com\/fcb-euroasia\/?post_type=our-work&#038;p=247"},"modified":"2025-09-15T07:00:25","modified_gmt":"2025-09-15T07:00:25","slug":"bakcell-rebranding","status":"publish","type":"our-work","link":"https:\/\/komuneo.com\/fcb-euroasia\/our-work\/bakcell-rebranding\/","title":{"rendered":"Bakcell Rebranding"},"content":{"rendered":"<p>To elevate Bakcell\u2019s rebranding beyond a simple marketing exercise, we transformed it into a large-scale digital event that enhanced brand engagement and repositioned Bakcell as a tech-savvy, prestigious brand in Azerbaijan.<\/p>\n<p>We designed a comprehensive activation that presented the rebranding as a music festival experience, amplified through full social media coverage. The event featured celebrities, influencers, brand activations, and even a robot show \u2014 all designed to engage audiences both online and offline.<\/p>\n<p>This approach allowed Bakcell to reconnect with its audience in an entertaining and impactful way, ensuring the rebranding was more than just a visual update \u2014 it became a nationwide conversation.<\/p>\n","protected":false},"featured_media":238,"parent":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"capability":[12,27],"office":[6],"class_list":["post-247","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","capability-digital","capability-influencer-marketing-tech-partner","office-fcb-baku"],"acf":[],"_links":{"self":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work"}],"about":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/types\/our-work"}],"version-history":[{"count":3,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/247\/revisions"}],"predecessor-version":[{"id":1191,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/247\/revisions\/1191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/media\/238"}],"wp:attachment":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/media?parent=247"}],"wp:term":[{"taxonomy":"capability","embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/capability?post=247"},{"taxonomy":"office","embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/office?post=247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}