{"id":267,"date":"2025-08-19T08:29:42","date_gmt":"2025-08-19T08:29:42","guid":{"rendered":"https:\/\/komuneo.com\/fcb-euroasia\/?post_type=our-work&#038;p=267"},"modified":"2025-08-28T07:03:45","modified_gmt":"2025-08-28T07:03:45","slug":"the-era-of-new-leaders-begins","status":"publish","type":"our-work","link":"https:\/\/komuneo.com\/fcb-euroasia\/our-work\/the-era-of-new-leaders-begins\/","title":{"rendered":"The Era of New Leaders Begins!"},"content":{"rendered":"<p>Uzbekistan&#8217;s automotive market is highly monopolized, where the younger generation typically dreams of only one model \u2014 the Gentra. KIA aimed to challenge this norm by launching a campaign for its budget-friendly crossover, KIA Sonet, positioning it as the car of choice for the ambitious and forward-looking youth.<\/p>\n<p>We identified that buying a car, especially a crossover or a foreign brand, is not just a transaction \u2014 it&#8217;s a symbol of progress, change, and growth. With this insight, we positioned KIA Sonet as the vehicle that helps Uzbekistan\u2019s youth \u201clevel up\u201d \u2014 not just in what they drive, but in how they perceive themselves and their future.<\/p>\n<p>To bring this to life, we launched the campaign with a dynamic manifesto video and a product film featuring a popular influencer, all carrying the empowering message: \u201cThe era of new leaders begins!\u201d<\/p>\n","protected":false},"featured_media":268,"parent":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"capability":[10,26,30],"office":[9],"class_list":["post-267","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","capability-advertising","capability-film-production-partner","capability-strategy-positioning","office-fcb-tashkent"],"acf":[],"_links":{"self":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work"}],"about":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/types\/our-work"}],"version-history":[{"count":1,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/267\/revisions"}],"predecessor-version":[{"id":269,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/267\/revisions\/269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/media\/268"}],"wp:attachment":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/media?parent=267"}],"wp:term":[{"taxonomy":"capability","embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/capability?post=267"},{"taxonomy":"office","embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/office?post=267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}