{"id":270,"date":"2025-08-19T08:32:18","date_gmt":"2025-08-19T08:32:18","guid":{"rendered":"https:\/\/komuneo.com\/fcb-euroasia\/?post_type=our-work&#038;p=270"},"modified":"2025-09-04T10:03:08","modified_gmt":"2025-09-04T10:03:08","slug":"red-dragons-power","status":"publish","type":"our-work","link":"https:\/\/komuneo.com\/fcb-euroasia\/our-work\/red-dragons-power\/","title":{"rendered":"Red Dragon\u2019s Power"},"content":{"rendered":"<p>Kotex set out to break the stigma surrounding menstruation by empowering teenage girls with education about their physiology, bodies, and hygiene, while also supporting the fight against gender inequality.<\/p>\n<p>To achieve this, Kotex launched the world\u2019s first manga about periods, coinciding with Menstrual Hygiene Day. The story featured strong female characters and highlighted the &#8220;magic of blood&#8221; that unites humanity. Manga and comic books, being highly popular among teenage girls worldwide, became the ideal medium to engage them directly. This creative format bypassed parental restrictions in patriarchal societies, where conversations about menstruation are often considered taboo.<\/p>\n<p>The manga was made available both in print and in digital format, ensuring broader accessibility and convenience for reading, especially for teenage girls navigating social restrictions.<\/p>\n","protected":false},"featured_media":271,"parent":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"capability":[24,11,12,31,13],"office":[7],"class_list":["post-270","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","capability-artificial-intelligence","capability-design","capability-digital","capability-social-campaign","capability-social-media","office-fcb-almaty"],"acf":[],"_links":{"self":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work"}],"about":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/types\/our-work"}],"version-history":[{"count":2,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/270\/revisions"}],"predecessor-version":[{"id":1180,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/270\/revisions\/1180"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/media\/271"}],"wp:attachment":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/media?parent=270"}],"wp:term":[{"taxonomy":"capability","embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/capability?post=270"},{"taxonomy":"office","embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/office?post=270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}