{"id":277,"date":"2025-08-19T08:35:14","date_gmt":"2025-08-19T08:35:14","guid":{"rendered":"https:\/\/komuneo.com\/fcb-euroasia\/?post_type=our-work&#038;p=277"},"modified":"2025-08-28T06:52:38","modified_gmt":"2025-08-28T06:52:38","slug":"magnums-black-white-party","status":"publish","type":"our-work","link":"https:\/\/komuneo.com\/fcb-euroasia\/our-work\/magnums-black-white-party\/","title":{"rendered":"Magnum\u2019s Black &#038; White Party"},"content":{"rendered":"<p>To introduce Magnum\u2019s Black &amp; White SKUs to the market, we designed a campaign that embodied the very essence of the product&#8217;s duality. Our strategy was centered around the power of influencer marketing, utilizing two prominent influencers who personified the contrasting yet complementary nature of black and white.<\/p>\n<p>We brought this concept to life through an exclusive, high-profile event attended by influencers and their close circles. This private gathering not only reflected the premium and indulgent spirit of the Magnum brand but also served as a vibrant stage to showcase the new Black &amp; White SKUs.<\/p>\n<p>The campaign extended beyond the event, with a robust digital push that captured the attention of a wide online audience, creating intrigue and desirability around the product.<\/p>\n","protected":false},"featured_media":278,"parent":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"capability":[27,13],"office":[7],"class_list":["post-277","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","capability-influencer-marketing-tech-partner","capability-social-media","office-fcb-almaty"],"acf":[],"_links":{"self":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work"}],"about":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/types\/our-work"}],"version-history":[{"count":1,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/277\/revisions"}],"predecessor-version":[{"id":279,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/277\/revisions\/279"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/media\/278"}],"wp:attachment":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/media?parent=277"}],"wp:term":[{"taxonomy":"capability","embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/capability?post=277"},{"taxonomy":"office","embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/office?post=277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}