{"id":287,"date":"2025-08-19T08:49:03","date_gmt":"2025-08-19T08:49:03","guid":{"rendered":"https:\/\/komuneo.com\/fcb-euroasia\/?post_type=our-work&#038;p=287"},"modified":"2025-09-19T09:07:55","modified_gmt":"2025-09-19T09:07:55","slug":"activate-your-own-super-power","status":"publish","type":"our-work","link":"https:\/\/komuneo.com\/fcb-euroasia\/our-work\/activate-your-own-super-power\/","title":{"rendered":"Activate Your Own Super Power"},"content":{"rendered":"<p>Metro aimed to develop a high-impact internal communication campaign to motivate its sales teams and maximize engagement, all within a limited budget. The goal was to drive sales of Metro\u2019s Own Brand products to three times the annual target.<\/p>\n<p>We designed the Superpower campaign, styled like a dynamic comic book, to inspire salespeople to compete and demonstrate their unique strengths. The core message, \u201cActivate your OWN BRAND Superpower and Score More,\u201d was crafted using internal brand language \u2014 where Own Brand symbolizes the exclusive product category and Score represents their annual sales goals.<\/p>\n<p>This energetic and visually engaging campaign created a familiar yet empowering call to action, effectively motivating the sales teams to exceed their targets.<\/p>\n","protected":false},"featured_media":288,"parent":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"capability":[10,30],"office":[16,18],"class_list":["post-287","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","capability-advertising","capability-strategy-positioning","office-artgroupcn","office-tazi-almaty"],"acf":[],"_links":{"self":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work"}],"about":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/types\/our-work"}],"version-history":[{"count":3,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/287\/revisions"}],"predecessor-version":[{"id":1195,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/287\/revisions\/1195"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/media\/288"}],"wp:attachment":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/media?parent=287"}],"wp:term":[{"taxonomy":"capability","embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/capability?post=287"},{"taxonomy":"office","embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/office?post=287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}