{"id":299,"date":"2025-08-19T08:57:47","date_gmt":"2025-08-19T08:57:47","guid":{"rendered":"https:\/\/komuneo.com\/fcb-euroasia\/?post_type=our-work&#038;p=299"},"modified":"2025-08-28T06:54:11","modified_gmt":"2025-08-28T06:54:11","slug":"victory-day-flash-mob","status":"publish","type":"our-work","link":"https:\/\/komuneo.com\/fcb-euroasia\/our-work\/victory-day-flash-mob\/","title":{"rendered":"Victory Day Flash Mob"},"content":{"rendered":"<p>To commemorate the anniversary of Azerbaijan&#8217;s Karabakh victory, Pasha Malls aimed to reinforce a sense of unity and national pride while creating a viral moment that would resonate across the country. The objective was to align the brand with national sentiment and solidarity, amplifying its emotional connection with the public.<\/p>\n<p>In collaboration with the renowned tenors of the Azerbaijan State Academic Musical Theater choir, we orchestrated a powerful flashmob performance of \u201cAzerbaijan\u201d by M\u00fcsl\u00fcm Magomayev, a celebrated state artist. The event was meticulously planned over a month and executed during Victory Day week across all 7 Pasha Malls shopping centers.<\/p>\n<p>A key highlight of the performance was the synchronized lowering of the national flags from 10 to 20 meters, creating a striking and emotional visual moment. The entire production was captured by 6 cameras and a dedicated crew of 20, ensuring a high-quality and immersive viewing experience.<\/p>\n","protected":false},"featured_media":300,"parent":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"capability":[31],"office":[6],"class_list":["post-299","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","capability-social-campaign","office-fcb-baku"],"acf":[],"_links":{"self":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work"}],"about":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/types\/our-work"}],"version-history":[{"count":2,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/299\/revisions"}],"predecessor-version":[{"id":499,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/299\/revisions\/499"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/media\/300"}],"wp:attachment":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/media?parent=299"}],"wp:term":[{"taxonomy":"capability","embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/capability?post=299"},{"taxonomy":"office","embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/office?post=299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}