{"id":303,"date":"2025-08-19T09:03:05","date_gmt":"2025-08-19T09:03:05","guid":{"rendered":"https:\/\/komuneo.com\/fcb-euroasia\/?post_type=our-work&#038;p=303"},"modified":"2025-09-23T08:23:34","modified_gmt":"2025-09-23T08:23:34","slug":"save-when-you-fly","status":"publish","type":"our-work","link":"https:\/\/komuneo.com\/fcb-euroasia\/our-work\/save-when-you-fly\/","title":{"rendered":"Save When You Fly"},"content":{"rendered":"<p>Pegasus Airlines aimed to position itself as the preferred airline for travelers considering T\u00fcrkiye for their 2024 holidays, particularly across Europe and the MENA region. The objective was twofold: to boost brand consideration and to promote T\u00fcrkiye as a top travel destination.<\/p>\n<p>The &#8220;Save When You Fly&#8221; campaign was crafted as a multi-channel communication effort, highlighting both cost savings and the unique experiences customers can enjoy when flying with Pegasus. The campaign deployed multilingual content across TV, digital, radio, and social media platforms to maximize reach and relevance.<\/p>\n<p>The messaging showcased Pegasus\u2019s affordable flight options while inviting travelers to discover T\u00fcrkiye\u2019s stunning coastal regions, along with cultural and historical hubs like Istanbul and Trabzon. By combining the promise of savings with the allure of T\u00fcrkiye\u2019s beauty, the campaign reinforced Pegasus\u2019s value proposition as a smart and inspiring travel choice.<\/p>\n","protected":false},"featured_media":304,"parent":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"capability":[10,12,26,13,30],"office":[16],"class_list":["post-303","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","capability-advertising","capability-digital","capability-film-production-partner","capability-social-media","capability-strategy-positioning","office-artgroupcn"],"acf":[],"_links":{"self":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work"}],"about":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/types\/our-work"}],"version-history":[{"count":6,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/303\/revisions"}],"predecessor-version":[{"id":1267,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/303\/revisions\/1267"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/media\/304"}],"wp:attachment":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/media?parent=303"}],"wp:term":[{"taxonomy":"capability","embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/capability?post=303"},{"taxonomy":"office","embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/office?post=303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}