{"id":320,"date":"2025-08-19T09:17:39","date_gmt":"2025-08-19T09:17:39","guid":{"rendered":"https:\/\/komuneo.com\/fcb-euroasia\/?post_type=our-work&#038;p=320"},"modified":"2025-09-04T10:02:05","modified_gmt":"2025-09-04T10:02:05","slug":"coke-music","status":"publish","type":"our-work","link":"https:\/\/komuneo.com\/fcb-euroasia\/our-work\/coke-music\/","title":{"rendered":"Coke &#038; Music"},"content":{"rendered":"<p>In the summer of 2021, Coca-Cola shifted focus from famous stars to emerging Kazakhstani artists, launching a campaign with 18 talented newcomers. Instead of producing one costly music video, Coca-Cola built a studio in partnership with Ozen label, helping these artists record their first songs and shoot 14 music videos.<\/p>\n<p>The campaign\u2019s summer album topped YouTube and Yandex.Music in Kazakhstan, while artists gained visibility through billboards, documentaries, and QR codes on Coca-Cola bottles that linked to their work. The project generated 11 million views and 185,000 reactions, with one track by Shiza and Yenleak going viral.<\/p>\n<p>The initiative sparked national attention, opened doors for the artists at festivals and concerts, and later expanded to the Uzbek market.<\/p>\n","protected":false},"featured_media":325,"parent":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"capability":[10,11,12,26,27,13],"office":[7],"class_list":["post-320","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","capability-advertising","capability-design","capability-digital","capability-film-production-partner","capability-influencer-marketing-tech-partner","capability-social-media","office-fcb-almaty"],"acf":[],"_links":{"self":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work"}],"about":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/types\/our-work"}],"version-history":[{"count":3,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/320\/revisions"}],"predecessor-version":[{"id":1178,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/320\/revisions\/1178"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/media\/325"}],"wp:attachment":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/media?parent=320"}],"wp:term":[{"taxonomy":"capability","embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/capability?post=320"},{"taxonomy":"office","embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/office?post=320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}