{"id":328,"date":"2025-08-19T09:26:45","date_gmt":"2025-08-19T09:26:45","guid":{"rendered":"https:\/\/komuneo.com\/fcb-euroasia\/?post_type=our-work&#038;p=328"},"modified":"2025-08-28T07:05:42","modified_gmt":"2025-08-28T07:05:42","slug":"like-new-collection","status":"publish","type":"our-work","link":"https:\/\/komuneo.com\/fcb-euroasia\/our-work\/like-new-collection\/","title":{"rendered":"Like-New Collection"},"content":{"rendered":"<p>To combat fast fashion&#8217;s role in driving overconsumption, we set out to redefine second-hand shopping as stylish and aspirational while promoting sustainable fashion in Georgia.<\/p>\n<p>We launched the \u201cLike-New Collection\u201d, an influencer-driven campaign that partnered with 12 fashion influencers and second-hand stores in Tbilisi. Each influencer curated a selection of garments, refreshed them using Perwoll, and presented the collection across TikTok, Instagram, and Facebook, styled like a premium fashion showcase. A high-end photoshoot emphasized that sustainability can be fashionable and aspirational. Additionally, we designed reusable tote bags, distributed through second-hand stores, to extend the campaign\u2019s impact beyond digital channels.<\/p>\n","protected":false},"featured_media":329,"parent":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"capability":[12,27,29,13],"office":[14],"class_list":["post-328","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","capability-digital","capability-influencer-marketing-tech-partner","capability-shopper-marketing-partner","capability-social-media","office-fcb-tbilisi"],"acf":[],"_links":{"self":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work"}],"about":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/types\/our-work"}],"version-history":[{"count":1,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/328\/revisions"}],"predecessor-version":[{"id":332,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/328\/revisions\/332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/media\/329"}],"wp:attachment":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/media?parent=328"}],"wp:term":[{"taxonomy":"capability","embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/capability?post=328"},{"taxonomy":"office","embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/office?post=328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}