{"id":346,"date":"2025-08-19T09:43:14","date_gmt":"2025-08-19T09:43:14","guid":{"rendered":"https:\/\/komuneo.com\/fcb-euroasia\/?post_type=our-work&#038;p=346"},"modified":"2025-09-18T06:44:19","modified_gmt":"2025-09-18T06:44:19","slug":"have-fun-with-your-own-rules","status":"publish","type":"our-work","link":"https:\/\/komuneo.com\/fcb-euroasia\/our-work\/have-fun-with-your-own-rules\/","title":{"rendered":"Have Fun with Your Own Rules"},"content":{"rendered":"<p>To engage Ravi Beer\u2019s target audience and strengthen the brand\u2019s playful, fun-loving identity, we developed a unique packaging and brand activation concept that transformed social drinking into an interactive experience. The goal was to increase customer loyalty and position Ravi as a bold, energetic brand.<\/p>\n<p>We created a limited-edition six-pack that transforms into a fully playable board game, designed to make every gathering more exciting. The game, which uses beer caps as playing pieces, features strategic challenges, interactive prompts, and customizable elements \u2014 allowing consumers to create their own rules and personalize the experience. From game mechanics to visual design and campaign execution, every detail was crafted to align with Ravi\u2019s brand DNA.<\/p>\n<p>To amplify the activation, we launched a multi-channel campaign, blending digital promotions, influencer collaborations, and on-ground activations. This comprehensive approach encouraged audiences to engage with the brand in a fun and memorable way.<\/p>\n","protected":false},"featured_media":347,"parent":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"capability":[11,12,28,13],"office":[14],"class_list":["post-346","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","capability-design","capability-digital","capability-media-partner","capability-social-media","office-fcb-tbilisi"],"acf":[],"_links":{"self":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work"}],"about":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/types\/our-work"}],"version-history":[{"count":3,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/346\/revisions"}],"predecessor-version":[{"id":1225,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/346\/revisions\/1225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/media\/347"}],"wp:attachment":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/media?parent=346"}],"wp:term":[{"taxonomy":"capability","embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/capability?post=346"},{"taxonomy":"office","embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/office?post=346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}