{"id":351,"date":"2025-08-19T09:45:59","date_gmt":"2025-08-19T09:45:59","guid":{"rendered":"https:\/\/komuneo.com\/fcb-euroasia\/?post_type=our-work&#038;p=351"},"modified":"2025-08-28T07:04:08","modified_gmt":"2025-08-28T07:04:08","slug":"its-your-time","status":"publish","type":"our-work","link":"https:\/\/komuneo.com\/fcb-euroasia\/our-work\/its-your-time\/","title":{"rendered":"It&#8217;s Your Time!"},"content":{"rendered":"<p>RelBank set out to position itself as an enabler of personal aspirations, inspiring customers to take action towards their dreams rather than conforming to societal expectations. The objective was to strengthen brand positioning while driving tangible business results.<\/p>\n<p>We launched a 360-degree campaign anchored by a master video for TV and digital platforms, using an image-driven approach to reinforce RelBank\u2019s core values. The tagline \u201cIT\u2019S YOUR TIME\u201d encouraged individuals to pursue their personal goals \u2014 whether it was traveling, making a big purchase, or starting a new hobby.<\/p>\n<p>Complementary digital and offline content highlighted RelBank\u2019s offerings, with seamless messaging integrated across all channels to create a unified brand experience.<\/p>\n","protected":false},"featured_media":352,"parent":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"capability":[12,26],"office":[14],"class_list":["post-351","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","capability-digital","capability-film-production-partner","office-fcb-tbilisi"],"acf":[],"_links":{"self":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work"}],"about":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/types\/our-work"}],"version-history":[{"count":3,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/351\/revisions"}],"predecessor-version":[{"id":504,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/351\/revisions\/504"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/media\/352"}],"wp:attachment":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/media?parent=351"}],"wp:term":[{"taxonomy":"capability","embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/capability?post=351"},{"taxonomy":"office","embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/office?post=351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}