{"id":377,"date":"2025-08-19T10:07:24","date_gmt":"2025-08-19T10:07:24","guid":{"rendered":"https:\/\/komuneo.com\/fcb-euroasia\/?post_type=our-work&#038;p=377"},"modified":"2025-09-04T10:08:01","modified_gmt":"2025-09-04T10:08:01","slug":"istanbul-is-the-new-cool","status":"publish","type":"our-work","link":"https:\/\/komuneo.com\/fcb-euroasia\/our-work\/istanbul-is-the-new-cool\/","title":{"rendered":"Istanbul Is The New Cool"},"content":{"rendered":"<p>The objective was to reposition Istanbul as a compelling tourism destination by conveying a single, impactful global message.<\/p>\n<p>To achieve this, we leveraged Istanbul&#8217;s evolving modern arts and culture scene to redefine its image. Contrary to its traditional perception, Istanbul was portrayed as offering &#8220;cool&#8221; experiences, catering to visitors seeking unique cultural encounters. The campaign, titled &#8220;Istanbul Is The New Cool,&#8221; positioned the city as a fashion-forward destination, showcasing its hidden richness through the lens of trendy tourists.<\/p>\n","protected":false},"featured_media":378,"parent":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"capability":[10,12,26,13,30],"office":[8],"class_list":["post-377","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","capability-advertising","capability-digital","capability-film-production-partner","capability-social-media","capability-strategy-positioning","office-fcb-istanbul"],"acf":[],"_links":{"self":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work"}],"about":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/types\/our-work"}],"version-history":[{"count":5,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/377\/revisions"}],"predecessor-version":[{"id":1185,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/377\/revisions\/1185"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/media\/378"}],"wp:attachment":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/media?parent=377"}],"wp:term":[{"taxonomy":"capability","embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/capability?post=377"},{"taxonomy":"office","embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/office?post=377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}