{"id":651,"date":"2025-08-28T07:54:21","date_gmt":"2025-08-28T07:54:21","guid":{"rendered":"https:\/\/komuneo.com\/fcb-euroasia\/?post_type=our-work&#038;p=651"},"modified":"2025-09-04T10:02:53","modified_gmt":"2025-09-04T10:02:53","slug":"so-turkish","status":"publish","type":"our-work","link":"https:\/\/komuneo.com\/fcb-euroasia\/our-work\/so-turkish\/","title":{"rendered":"So Turkish!"},"content":{"rendered":"<p>Despite a rise in American tourist arrivals in 2024, T\u00fcrkiye was still perceived as a distant and low-priority destination. Long flight durations, assumptions of low quality, and a lingering \u201ccheap\u201d image contributed to this perception, even though T\u00fcrkiye offers exactly what American travellers are looking for: cultural richness, spiritual landmarks, a growing gastronomy scene, and premium service\u2014especially through Turkish Airlines\u2019 comfortable direct flights. To elevate T\u00fcrkiye\u2019s image in the U.S. market and earn a place on top travel lists, the campaign set out with a bold, attention-grabbing objective. The solution focused on showcasing T\u00fcrkiye\u2019s most authentic strengths, particularly its hospitality and service culture, through the creative platform \u201cSo Turkish.\u201d This idea highlighted experiences unique to T\u00fcrkiye and positioned it as a destination like no other. By blending cultural depth, authenticity, and modern appeal, the campaign sparked curiosity and emotional connection, encouraging American travellers not just to consider a visit, but to truly desire it.<\/p>\n","protected":false},"featured_media":652,"parent":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"capability":[10,26,30],"office":[8],"class_list":["post-651","our-work","type-our-work","status-publish","has-post-thumbnail","hentry","capability-advertising","capability-film-production-partner","capability-strategy-positioning","office-fcb-istanbul"],"acf":[],"_links":{"self":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work"}],"about":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/types\/our-work"}],"version-history":[{"count":3,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/651\/revisions"}],"predecessor-version":[{"id":1179,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/our-work\/651\/revisions\/1179"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/media\/652"}],"wp:attachment":[{"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/media?parent=651"}],"wp:term":[{"taxonomy":"capability","embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/capability?post=651"},{"taxonomy":"office","embeddable":true,"href":"https:\/\/komuneo.com\/fcb-euroasia\/wp-json\/wp\/v2\/office?post=651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}